A commenter on the previous blog post said that one should always write for himself. However, what happens when no one reads what one has written? What happens when on...


A commenter on the previous blog post said that one should always write for himself. However, what happens when no one reads what one has written? What happens when on...
Writing marketing collateral for a nonprofit is unique. It’s different from other types of copywriting, because what you’re selling doesn’t have a do...

With the plethora of blogs on the internet, it’s easy to not take them seriously. If you’re not careful, it’s easy to not even take your own blog ser...

You should read Seth Godin’s new book Tribes. It’s a book about leadership, but it’s also much more than that. It’s a book about the power of t...
Everybody on the Internet is talking about content, right?
So does the undiscovered, unknown writer do to stand out?
How do you create compelling content that deserv...
When I was a junior in college, my roommate Andrew was a senior and preparing to graduate. Shortly before he finished school, I asked him, “Are you going to miss...
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