A manifesto is a great way to condense your message into a short, all-encompassing format. People can read it, print it, email it to their friends, or feed it to their...
Articles
The Best Kind of Writing
The best kind of writing is unusual. It calls you to employ all senses for the sake of the story. It confounds the mind and arouses the heart and soul. It isn’t ...
Getting Your Book Published… Or Not
Publishing books now is hard. It’s even harder to sell them.
Phil Cooke recently posted an article on this topic in his monthly ezine The Change Revolution. He ...
Tim Tebow, Superbowl Ads, and Dumb Focus Groups
I’m going to put my “marketing” hat on for a second.
I watched a news segment on a popular morning show today. Some marketer came on the show and sh...
Who Are You Writing For?
A commenter on the previous blog post said that one should always write for himself. However, what happens when no one reads what one has written? What happens when on...
How to Write Copy for a Nonprofit
Writing marketing collateral for a nonprofit is unique. It’s different from other types of copywriting, because what you’re selling doesn’t have a do...