A manifesto is a great way to condense your message into a short, all-encompassing format. People can read it, print it, email it to their friends, or feed it to their...
Marketing
Tim Tebow, Superbowl Ads, and Dumb Focus Groups
I’m going to put my “marketing” hat on for a second.
I watched a news segment on a popular morning show today. Some marketer came on the show and sh...
How to Write Copy for a Nonprofit
Writing marketing collateral for a nonprofit is unique. It’s different from other types of copywriting, because what you’re selling doesn’t have a do...
Writing Compelling Content for the Internet
Everybody on the Internet is talking about content, right?
So does the undiscovered, unknown writer do to stand out?
How do you create compelling content that deserv...