This week, my first ghostwriting project, The Successful Speaker, comes out. This was a collaboration with Grant Baldwin, the leading expert on what it takes to build ...
Marketing
Making Sense of Email Marketing (for Creative People)
Whether you want to write books, make art, or share your music with the world, having an email list of fans is a must. Email is the most effective way to communicate w...
5 Ways to Build an Email List
It’s one thing to understand the importance of email marketing and quite another to actually build an email list that allows you to reach a large audience.
How to Write and Send Better Emails
Some fads have come and gone and come back again. And some have stayed gone. But do you know what has always remained? Email.
Why You Need an Email List Now
You need an email list. It’s just that simple. If you want to write a book that sells thousands of copies or more, you need people paying attention to your work....
Why Anyone Buys Anything: How to Close the Sale on a Product Launch
Why does anyone buy anything? Because the cost of not having it is greater than the cost of acquiring it. This is true for almost everything but especially for sales a...