Can You Relaunch an Old Book?

A year ago, I published my best book yet, The Art of Work, and it immediately hit several best sellers lists: The Washington Post, Publisher’s Weekly (two weeks in a row), and USATODAY. But the most gratifying part of writing this book has been the countless stories from readers whose lives have been changed by it.

Can You Relaunch an Old Book?

Like Rachel, who told me the message of the book gave her the courage to continue working in the nonprofit she started. In fact, it helped her to understand why some things weren’t working and how to respond to failure, which is an important theme of the book.

Or Dan, who said: “Your book, The Art of Work, is the catalyst that is helping me transform here and now. Thank you for the courage you took to decide to write full-time. Thank you for the courage to build that book. Thank you to the many people who shared their story and inspired you to build content and meaning behind their life story thus far.”

The book continues to sell well and reach new readers. But I want to help more people discover the work they were meant to do. So for the next month, I am focusing fully on relaunching this book.

Can you relaunch a book?

I’m often asked by writers if you can relaunch a book and sell a significant number of copies to new readers. I believe it’s never too late for someone to discover a good book. Books, when we find them, are new to us, no matter how old they may be. Besides, many of your readers may have no idea about your book. This is why I’m going to relaunch The Art of Work.

But this begs the question, “Can you relaunch a book?” Well, that’s what we’re going to find out!

If you’d like to follow along, here’s what we’re going to do:

  1. In the next month, I am going to do everything I can to try to sell 10,000 new copies of my not-so-new book, The Art of Work. I’ll take every guest post, interview, and promo opportunity I can.
  2. I’ll update you throughout the process (if you want) for free with occasional email updates and videos, sharing what I’m learning along the way.
  3. At the end, I’ll share a detailed post-mortem of what went right, what went wrong, and what I learned. And in the end, we’ll get to see if you actually can relaunch something.
  4. This Wednesday, I’m going to start a free eight-week book study on The Art of Work you don’t want to miss.

If you’d like to join me in this process, click here to sign up for occasional email updates.

I’ll notify you once a week of the progress in my weekly newsletter and may occasionally invite you to something else I think would be helpful, like a webinar.

Maybe this will inspire you to consider relaunching an old project you thought was lost or beyond hope. Or maybe it’ll just be fun to follow along. And of course, if you’d like to support me by picking up a copy of the book for yourself or a friend, that is, of course, much appreciated. You can do that here.

Have you ever tried to relaunch an old, and possibly even failed, project? What were the results? Share in the comments