Goins, Writer

On Writing, Ideas, and Making a Difference

Blog Like a Pro Lesson 4: Spread Your Message Like St. Patrick

This is Day 4 in our 7-day Blog Like a Pro (BLP) Challenge. If you missed yesterday’s lesson on the fastest way to get attention online start there. Also, check in on Facebook to see what others are doing!

Now that you’ve got a blog, a lead magnet and know what you’re about — now that you know how to pick a fight — what do you need? You need to evangelize.

Blog Like a Pro Lesson 4: Spread Your Message Like St. Patrick

Today is St. Patrick’s Day and as a proud Irish American, I love this holiday. Why? Because it shows the power of one person’s words.

Patrick was a slave who escaped from Ireland, later became a Christian, and returned to the place of his captivity to be one of the world’s first and most influential missionaries.

What was remarkable about his mission is that unlike many other religious conquests and crusades, his evangelism was entirely peaceful. Ireland became a Christian nation without any bloodshed, in spite of it being a barbarous land at the time. That’s the power of words.

But what good is a message if you don’t share it?

Spread your words to the world

Your mission today is to be like St. Patrick. Go to new lands and spread the good news. And in the world of blogging, that means guest posting.

The best way to get free, qualified traffic is through guest posting. What is it, exactly? Guest posting is free advertising for your blog. It’s you posting your content on someone else’s blog with their permission. And it works really well.

This is how I got my first 10,000 subscribers — through guest posting. Here’s how it works:

  1. Identify a blog you want to write for.
  2. Read and study the blog until you find a gap in the content you could fill.
  3. Build a relationship with the author and ask to contribute a guest post.

Here’s the secret to success with this. When you add more value than you take, people will say yes. Approach this with an attitude of servanthood and you will have better luck than the Irish.

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Assignment: Find someone to guest post for. Or publish something on Medium.com. Share it in the comments.

About Jeff Goins

I write books and help writers get their work out into the world. I am the best-selling author of four books, including The Art of Work. Each week, I send out a newsletter with free tips on writing and creativity.

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