“Just be yourself” is probably the worst advice we could ever receive or give. Few of us actually know who we really are. And yet, if we can acquire this a...
The Portfolio Life
Don’t Build an Empire, Find a Few Friends Who Care
The best marketing you can do for your work is not to build an empire, but to find a few friends who care. We all want to reach the masses and see our work get into th...
Making Sense of Email Marketing (for Creative People)
Whether you want to write books, make art, or share your music with the world, having an email list of fans is a must. Email is the most effective way to communicate w...
5 Ways to Build an Email List
It’s one thing to understand the importance of email marketing and quite another to actually build an email list that allows you to reach a large audience.
How to Write and Send Better Emails
Some fads have come and gone and come back again. And some have stayed gone. But do you know what has always remained? Email.
Why You Need an Email List Now
You need an email list. It’s just that simple. If you want to write a book that sells thousands of copies or more, you need people paying attention to your work....