For ages, people have been debating the value of art. Should creativity be a vehicle for commerce, or something completely divorced from the marketplace? Is art for art’s … [Read more...] about Art Needs an Audience (Why Art for Art’s Sake Doesn’t Work)
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065: 4 Reasons Good Books Don’t Sell Anymore (and What to Do About It) [Podcast]
Children are born utterly helpless and dependent. And a book is no different. Many authors think after a book is written the hard work is over. But writing a book is like … [Read more...] about 065: 4 Reasons Good Books Don’t Sell Anymore (and What to Do About It) [Podcast]
The Good, the Bad, & the Ugly of Launching a Best-selling Book
Recently, I shared with you the lessons I learned from launching my first best-selling book, The Art of Work. Now, I want to tell you how I did it. (If you don't want to … [Read more...] about The Good, the Bad, & the Ugly of Launching a Best-selling Book
The Sleazebag and the Magician: A Tale of Two Marketers
I've been thinking a lot about marketing lately. I know, I know. You hate advertising. Can't stand self-promotion. I get it. But guess what? If you've got a message … [Read more...] about The Sleazebag and the Magician: A Tale of Two Marketers
Get Your Message Shared with This Simple Tactic
[specialbox]Editor’s note: This is a guest post by Daniel Decker, who specializes in helping authors build platforms, launch books, and turn their messages into … [Read more...] about Get Your Message Shared with This Simple Tactic
You’re In!
Thanks for signing up. You're one of the cool kids now. ;) Be sure to watch your email for your content and extra goodies from time to time. If you're on Twitter, go … [Read more...] about You’re In!