This one’s inspired by you, Mr. Pushy Salesman who tried to sell me a home security system by coercing and shaming me (instead of wooing and charming me):
What?...
Marketing
What It Really Takes to Build a Platform in Today’s Noisy World
Michael Hyatt wrote the book on platform-building — literally. I’ve been following his blog for years, but his newest book, Platform, distills his most important...
How the Law of Diminishing Returns Works with Communication
The more you talk, the less people listen. The more noise you make, the more it sounds like a drone. This is an economic principle, and it applies to communication, to...
When No One’s Watching
What do we do when the world isn’t listening? This is the question every communicator and leader has to face at some point.
What we want to do is get louder. To...
How to Stop Spamming & Actually Get People to Listen to You
The mindset of most spammers is this:
If we show up and interrupt you long enough, eventually you’ll pay attention.
For decades, this worked for advertisers and mark...
What Writers Can Learn from Chefs about Cooking Up Good Design
Last night, I made dinner for my wife and me. We had chili.
Nothing fancy about that meal. But you know what? I did my best to make the meal amazing. I set the table,...