I didn’t invent the idea of tribes. But I’ve been using it long before Seth Godin codified the term in his book.
Still, there are few resources that clar...
Marketing
Why You Need a Small Army & How to Build One
What does leading a movement, selling a product, or getting others to care about a message all have in common? They all require a small army.
In our world of uber-con...
How to Get People Excited About Anything You Write
I can’t remember how I’ve stumbled upon some of my favorite blogs (this one included). I just did. And without fail, I show up day after day, week after we...
My Personal Campaign to Defeat Fifty Shades of Grey
You don’t have to look very far to see that E.L. James’ Fifty Shades of Grey trilogy is everywhere: in the check-out line, at the bookstore, maybe even on ...
Everyone Has a Story to Tell
Everyone has a story to tell. Around every corner there is a great story waiting to be discovered, lived, and retold, and people love to hear them. Nothing is so warm ...
What Freddy Krueger Knows About Blogging That You Don’t
It’s a disturbing image, isn’t it? Freddy Krueger reaching into your dreams and wreaking havoc on your life? Why, then, would I draw an analogy from a horr...