It’s one thing to understand the importance of email — why you need to be earning permission to communicate with your audience. But it’s quite another to have a health...
Marketing
Every New Author’s Greatest Enemy (and How to Beat It)
A year ago, when I noticed that some of the same people who were buying Michael Hyatt’s book Platform were also buying my eBook, I saw an opportunity.
Since Mik...
Do the Little Things in Life (Like Typos) Really Matter?
Last night, I signed into Facebook to see this hilarious, but serious, advertisement in my feed.
Under the image, there was a debate about whether or not we should ca...
The Reason Your Marketing Is Utterly Failing
There’s a reason people aren’t paying attention to you, why they won’t give your blog or business the time of day. There’s a reason why they ar...
The Best Way to Get a Story to Spread: Give It Away
Did you know George Washington probably never chopped down a cherry tree? And Benjamin Franklin probably never flew a kite with a key in a thunderstorm, either. Crazy,...
Does It Really Not Hurt to Ask?
Of course, it does. It can hurt a LOT to ask. If you do it in the wrong way, at the wrong time, or with the wrong person.
Whoever said it doesn’t hurt to ask ha...