Fear is stupid but powerful. So often, what we fear never happens. But every once in awhile, it does. And like the biblical character Job, we say, “I knew this would happen.”
A manifesto is a great way to condense your message into a short, all-encompassing format. People can read it, print it, email it to their friends, or feed it to their dog. By reading it (if you’ve written it well), they get a fuller understanding of your core message, which you have may have been trying to communicate (through your blog, website, Twitter profile, etc.) for years.