There’s a reason people aren’t paying attention to you, why they won’t give your blog or business the time of day. There’s a reason why they aren’t listening to what you’re saying.
It’s because you’re missing one crucial ingredient to effective marketing, to getting your ideas to spread. In fact, it’s the ingredient. What is it?
One simple word: Permission.
Someone asked me the other day how to market something on the Internet. It took me off-guard.
Is marketing on the web really that different from doing it offline? Well, yes…
Every day, thousands of advertisers and marketers sit in meetings, scratching their heads, wondering how to get their message to spread, how to sell products and change people’s behaviors. They spend money on ads that only add to the noise. And every day, they become less relevant. They need a new, better approach: free.
Do you ever wonder why everyone loves Seth Godin so much?
If you are like me, you read Seth’s blog every single day. And every single day, it inspires you.
Every day, we have the choice to tell the truth or not. We can be honest with ourselves about who we are and the challenges we face, or we can lie about it. That’s a choice that’s up to you and me.