There's a reason people aren't paying attention to your message, why they won't give your blog or business the time of day. There's a simple cause for why others aren't … [Read more...] about The Reason Your Marketing Is Utterly Failing
seth godin
How to Successfully Market Something on the Internet
Someone asked me the other day how to market something on the Internet. It took me off-guard. Is marketing on the web really that different from doing it offline? Well, … [Read more...] about How to Successfully Market Something on the Internet
Why “Free” Is Your Best Marketing Strategy
How do you earn permission to speak to a group of people that will engage with your message, buy what you sell, and share your ideas? Give something away for … [Read more...] about Why “Free” Is Your Best Marketing Strategy
Why We Love Seth Godin
From Jeff: This is a guest post from Kyle Reed. Kyle is a talented creative who is passionate about ideas and making a difference. This is a post that Kyle came up with, … [Read more...] about Why We Love Seth Godin
Why You Should Always Tell the Truth
The other day, my mom told me a story about a coworker (and friend) who wanted her to lie to the boss. She refused. She just couldn't lie like that. The friend lost her … [Read more...] about Why You Should Always Tell the Truth
Shipping (A Seth Godin-ism)
Certain words invade your vocabulary — sometimes whether you realize it or not. One that has really invaded mine recently is the word, "ship". I don't think that I can … [Read more...] about Shipping (A Seth Godin-ism)