We can talk about blogging, Twitter, podcasts, Facebook, Goodreads, and everything else you can do to launch a successful book, but there is one thing that works the b...
Marketing
085: How to Build a Lasting Lifestyle Business Around Your Big Idea: Interview with Fizzle [Podcast]
Many entrepreneurs get struck with a big idea and make the mistake of isolating themselves from two very important groups of people. Their customers and their team.
T...
074: Why Authentic Performances Steal the Show: Interview with Michael Port [Podcast]
Approximately 6,000 tweets are shared every second. Everyone is talking, but not everyone has something to say. If you want your message to make a difference, you need...
Art Needs an Audience (Why Art for Art’s Sake Doesn’t Work)
For ages, people have been debating the value of art. Should creativity be a vehicle for commerce, or something completely divorced from the marketplace? Is art for ar...
The 5 Platform Personalities: What Type of Blog Is Right for You?
We’ve talked before about why you need to build a platform. In today’s noisy world, there’s just no other way to be heard.
To get your message out t...
067: The Unlikely Partnership of Profit and Philanthropy: Interview with Willie Morris [Podcast]
People think the rise of digital products spells doom for physical goods. In reality, the popularity of e-commerce reduces the amount of tangible junk and makes room f...