Do you know where most of your customers live, or how much your market is willing to spend on your art? If you think those questions don’t matter to being a successful...
Marketing
Creating a Long-Term Marketing Plan For Your Book: An Interview with Michael Bungay Stanier
Today’s guest has sold over 200,000 copies of his latest book in the past two years — all without a traditional book contract or a big marketing budget! In...
How to Become a Rockstar: Interview with Manafest
Attending a live concert makes you wonder what it’d be like to stand on stage, surrounded by your band, playing to a crowd of screaming fans. Few people have nev...
Why I Created a Conference in a World of Too Many Conferences
The world doesn’t need another conference. There are enough summits and meet ups and festivals to last a few lifetimes. And we certainly don’t need another writers’ co...
Don’t Build a Business Because You Want Freedom
It was a year ago. I had fifteen people working for me, my business was losing money, I was stressed beyond belief, and… everyone thought I was successful.
R...
Note to All Creatives: Marketing is Your Job
In an interview, the novelist Ian McEwan once complained light-heartedly about what it was like to go out and market a book after spending all the time creating it: “I...