Tomorrow is the big day. My first book in over two years, Real Artists Don’t Starve, comes out. If you order it by 11:59 PM PST June 6, 2017, you will receive th...
Marketing
“Real Artists Don’t Starve” is Coming Out (And I Need Your Help)
Waiting for your book to come out is a lot like waiting at the hospital for your child to be born. I have two kids and four books, so I feel semi-qualified to use the ...
How to Pick a Book Title: The Most Important Decision an Author Can Make
While working on my latest book, I hired media strategist Ryan Holiday to help me promote it. But when i did that, he asked for something I didn’t expect. He ask...
3 Proven Book Marketing Tactics that You Should Probably Avoid
You finally emerge from the dark jungle of self-doubt and the tangled undergrowth of self-loathing that is the typical interior landscape of writing your book (it’s no...
Here’s How I Really Launched a Bestseller (and How You Can Do the Same)
Two years ago, I launched The Art of Work, and it went on to sell over 50,000 copies in the first year. I wrote about how it became a bestseller, but I omitted one cru...
Black Friday, Cyber Monday, and What Really Matters
It’s easy to get lost in the hustle and bustle of business and start optimizing for your own success. To sell more books, make more money, reach more people. Fame is a...